Logo
1
I wanted to try and take inspiration from the church, so I opted for this old Gothic-style font and centred the IN THE in between Party and Pews, this gave it a nice symmetrical look but didn’t look fun
2
So I experimented by removing letters such as the P and extending the top, this I found led to an issue when reading the logo as people may mistake the bottom part for ews.
3
To make the festival seem fun and informal, I decided to choose this font which still looks classic but modernised, with the thick letters and unique style, I felt like this font was what I was looking for.
4
For the next section that I felt needed tackling was the ‘in the’ part, it felt disconnected from the logo, and out of place, so to try and make that section feel more integrated, I extended the Y so it would consume the ‘in the’
5
A clean line on the end is not what I wanted, feeling more like a banner and taking away a part of that unique font felt like it wasn’t an option I could take, so instead of a clean line, I embraced the Y and extended that instead.
6
Now to add the year! I wanted to try and integrate the year as well, but this method of me minimising it in the available space felt like it was part of the brand, which it isn’t.
Final
To make the year feel like a separate section, I simply decided to add it at the start and instead of filling in the numbers, I instead chose to outline them. Now the logo felt really nice but seemed a bit too rigid, so to solve that, I slanted the logo, keeping the ends perfectly straight.
Social Media Post
1
To start off, I wanted to get the basics in including the initial layout and the background figured out.
2
I then found that I needed to sort the visibility of the the lineup out as it was bearly readable over the busy background, so I decided to add a slight gradient in the middle of the post that would make it seem as if the lines faded out around the text, making everything visible.
3
I then needed to add the date and location in somewhere, so I added it to the second place that that our eyes will look when we naturally scan this post. I followed the z reading pattern.
4
In this stage, I had to tackle the readability problem once again, so to solve this, I added a section that would make the lines invisible when they go behind the text, this overall improved the visibility of the section.
5
Next up on the sections to add are the sponsors, this section I wanted to try and make it feel integrated and separate at the same time, so I opted to use a gradient to separate the sections and provide a pure white background to support the wide variation of logos and present them equally and professionally.
6
The second to last section displaying the ticket variation and pricing had to be added, to create visual separation between the price section and the information section, to do this, I used a range of techniques such as adding coloured shadows and duplicates along with
Final
The final section was where I make tweaks to the logo making it look more eye catching and fun along with making the 2024 more accessible and easier to read. I also changed the colour and the wording of the lineup section to Featuring, using white font colour
Poster
1
In the first few steps, I mainly wanted to focus on the layout, displaying everything in the right position and right place.
2
There was something about the date and place section that felt like it was distracting from the main section, so to fix that, I tried to integrate that section better with the top waves.
3
Moving on to the sponsors list, my mission on this section was to try and make it unintrusive and keeping all the logos uniform in one place, that is why I decided to add a footer to the poster, creating a section dedicated to the sponsors.
4
Trying to carry on the retro theme, I decided to make a clear separation between the sponsors and the main part of the poster, I added a gradient to fade into the deep purple background slowly.
5
Moving on to the ticket information section, the key points of displaying the different ticket variations and prices, I added a subheading to try and separate the sections and give the text some of the same characteristics as text found elsewhere on the poster.
6
Giving the ticket section more of a separation, I opted to take the waves that I previously made, enlarge them and blur them, even more, to visually separate the price section.
Final
The final version has gone through some slight refinements as I’ve taken feedback given onboard.
The Logo, has its own section, but the logo has been updated due to accessibility issues regarding the 2024 being too thin to read, more info on the logo change can be found in the dedicated logo section.
The background felt a little empty, and whilst simplicity is good, this one felt a little too simple, so to make the poster feel a little fuller, I added a simple grid pattern at a slant in the background to make the poster look overall funner.
Other elements
Wrist bands
Wristbands are essential to all festivals, providing a fun and secure way of checking people into the festival, and ensuring that the people inside have paid, the wristband follows the same design as the social media post, with some slight changes, the logo is also included and so is the URL and phone number which are currently only placeholders.
Barrier
Barriers are used throughout large events such as festivals and are a great way to advertise too, as photos taken by people are highly likely to include the barrier in the photo, promoting the festival on people’s posts
AR
AR
1
To start off, I originally needed a simple background to provide as a base, this needed to insure element visibility, so I chose to use the already created post background.
2
Creating the first 3d effect layer, I chose to start with the lines, enlarging the layer slightly each time and offsetting it off the background.
3
I then proceeded to add the other line layers, spacing them out equally and enlarging each one slightly.
4
I then added the featuring layer which already includes a background around the text that fades out to reveal the layers behind it, this was done to ensure optimal readability.
5
To add a gretaer sense of depth, I added the pitp logo and the ticket info on a separate layer.
5
In the first few steps, I mainly wanted to focus on the layout, displaying everything in the right position and right place.
DOUBLE PAGE SPREAD
1
I started experimenting with adding the image to the left and taking inspiration from the social post. but modifying the limes to fill the page.
2
I then searched for an image that I could extend of them without it being noticed, so my focus shifted to extending the image across the page.
3
I extended it by using the pen tool imitating the direction of the lines and colour matching each line whilst also adding a gradient to perfect the effect.
4
I then wanted to extend the top of the image, and I did so using the same technique as the lower part of the image.
5
My next task was to add the Heavy Salad logo, now I couldn’t just use a random font, I wanted to get their exact logo from the internet, so I did that, placed it in and added the the shadows to match the effects.
5
I then proceeded to add my found information to each page, ensuring that all spelling and grammar was correct along with making it readable against the background.
Final
I overall think this went well, I was able to double check all information, ensuring its correct and accessible, that’s why the blured background behind the text was implemented, though I don’t think its as accessible as it should be due to the variation of colours passing behind the white text, and the back of contrast between elements in different sections, though I am quite pleased with the overall finished design.
MUSIC
1
To start off, I selected a single song that I thought would be good to start off with, with the idea to bunch up different genres within the mix to create a rollercoaster of sound.
2
I then started cutting up the first track to where I thought it should start and where it would be best to end, the ending needed to be quite a versatile cut to work well with whatever was up next, I then did this
3
To start off, I originally needed a simple background to provide as a base, this needed to insure element visibility, so I chose to use the already created post background.
4
The reason for me adding each song to a new track was to allow me to overlap the connections and have more control over the volume of each song
5
I continued to add the songs, separating them by genre.
6
I finished adding all the tracks, and this is when I began to start overlapping starts and ends of songs and perfecting each transition.
EXPORTING PROCESS
1
Due to the nature of WAV files, they aren’t as common as .mp3 and are usually larger, for this reason, I’ll have to export the mix as a .mp3 file that will allow for easy playback via Artivive.
1
To achieve this, I simply selected the format dropdown and selected MP3.
1
Once mp3 was selected, I simply pressed export.