Party In The Pews


Target Audience: Our festival attracts a diverse audience, primarily consisting of young professionals and families. With this in mind, we aim to create a visual identity that appeals to this demographic while maintaining a level of sophistication and inclusivity.

Design Inspiration: Inspired by the vibrancy of top festivals around the world, we are drawn to bold colors and dynamic designs that capture the spirit of celebration. We envision a logo that serves as a beacon of excitement, evoking a sense of anticipation for the weekend’s festivities. Additionally, we seek to incorporate elements that pay homage to the historic significance of our venue, marrying tradition with contemporary flair.

Project Objectives:

  • Develop a versatile logo that is scalable and adaptable across various mediums, including print and digital.
  • Create accompanying icons that complement the logo and enhance brand recognition.
  • Cultivate a sense of community and local pride through the visual identity of Party in the Pews 2024.
  • Establish a cohesive brand image that reflects the energy and diversity of our festival.

Production Steps:

  1. Initial Concept Development: I will collaborate closely with the client to understand their vision and preferences, exploring various design concepts and iterations.
  2. Design Refinement: Upon selecting a preferred concept, I will refine the design elements to ensure cohesiveness and alignment with the client’s objectives.
  3. Feedback and Revision: I will seek feedback from the client and incorporate any necessary revisions to achieve the desired outcome.
  4. Finalization: Once the design is approved, I will finalise  the logo and icons, ensuring they meet industry standards for quality and scalability.

Conclusion: Your participation in this project presents an exciting opportunity to contribute to the success of Party in the Pews 2024 and showcase your talent to a wider audience. We invite you to join us in this collaborative endeavor, as we strive to create a memorable brand identity that resonates with our audience and embodies the spirit of our festival.

We look forward to reviewing your proposals and working together to bring our vision to life.

Key points


Party In The Pews is a festival taking place in a grade 2 listed church in Macclesfield on a weekend


The festival mainly attracts 21-40 but would like more young people ages 15 – 29
Whilst it is set in a church, the festival isn’t intended to attract the religious demographic, instead attracting people looking for a unique festival.


Create a new fresh look for the festival with the end goal to attract more young people ages between 15-29, with this goal, an issue will be the inability to advertise alcohol as the age group also includes under 18s, this isn’t to say that there won’t be alcohol, just that I’ll will have to be clever about it


•Start of the festival season