TMC – UNIT 12

The Brief

Brief description

The Brief

THE BRIEF

Throughout the course you have been provided opportunities to learn new skills, test your knowledge of your chosen subject and respond to briefs that aim to push you towards being a practitioner of creative media. This unit includes identifying one aspect of your subject, creating your own thorough investigation of that aspect, and presenting what you learned from conducting that investigation. You are to select your own area of investigation for this project.

This may be:

• The challenging of a convention in media

• Identifying a key issue in your subject area, and exploring it

• Setting and testing a hypothesis in your chosen field

• Identifying missing skills, and learning those skills

• The testing of a technique, and checking its success

Throughout this project you are expected to keep a reflective journal. This will be a diary that records progress, thoughts, ideas and changes that will occur throughout the project. All work for this unit should be documented on your portfolio for assessment. You should review the possible disciplines, fields and skills that you may wish to study in more depth and select a final choice that will be the basis of this project.

Part A

Create an outline of several areas that you may investigate PLUS a note of the one you are selecting with a justification for this decision. Create an outline of several areas that you may wish to study within this unit. From this, identify your chosen area and explain why you have selected this.

Part B

A Statement of Intent summarising the key contextual perspectives. This could include:

Business Models and Industry Practices

Historical and Contemporary Influences

Case Studies of Practitioners

Social, Political & Ethical Contexts

Critiques & Analysis of the above and any other areas covered

Guidance

Consider your options in depth – try to be critical in your analysis and ensure that you select a topic that will allow for an in-depth study that will challenge you as a practitioner, and allow you to delve deeper into a subject that you may have already covered on the course, or something that you have not covered but believe is important to your future in the subject.

brief overview

Who is the audience?

Pet owners looking to better understand their furry friends and expand their knowledge or get easy acess to essentials they might need.

What are the reasons NOT to do the project?

The brief highlights the creation of a poster showcasing the app though my expertiese are within app creation, not poster creation but I am still putting 90% of my focus onto the app including user journeys, personas etc, with the poster being the last step showcasing the app in a desirable image making viewers want to download the app and try it out.

What is the main challenge?

To create a 4 page app education people passionate about pets or pet owners on pet store, vet locations, along with providing an easily accessible information centre where users can learn more about their pets all whilst monetising via a subscription model but also providing free for all features within the app.

Skills needed for this project

Good time management, Experience in User Experience Design and User Interface Design, Ability to create accessible digital experiences, Ability to use prototype software (in my case Figma).

Summary of project

I will need to create an app with a minimum of 4 pages that provides pet enthusiasts with information and locations that might help them with pets, providing free for all features along with paywalled features requiring a subscription to be purchased to access the rest of the features.

Links to future career

I chose this brief because I want to work in as a UX/UI designer specialising in apps and websites so picking this project I thought was the best decision.

Sources of secondary information

Using online sources of already researched information such as statistics, questionnaires, news reports and more.

Sources of primary information

Self research such as going into pet stores, vet clinics or questionnaires. 

Statement of intent

RESEARCH

BRAND INVENTORY

WHO?
  • Target audience: Active pet owners, primarily in middle to upper-income households, living in suburban or urban areas with easy access to green spaces.
  • Competitors: Other walking / fitness apps.
WHAT?

A mobile app that connects dog owners with local dog walkers for convenient, reliable, and flexible pet exercise and socialization.

Key features:

  • Route generation
  • Real-time tracking of walks
  • Community forum for sharing tips, advice, and local events
  • User profiles for dog owners
  • In-app messaging and scheduling system
  • Payment processing through the app
WHY?

To provide a convenient, efficient, and trustworthy solution for busy pet owners looking to improve their walking routine. The app aims to create a sense of community among users while promoting pet health and wellness through regular exercise.

HOW?
  • Requiring user registration and verification through email or social media accounts
  • Implementing an AI powered walking route generator
  • Utilizing an in-app messaging system for seamless communication between users
  • Offering real-time GPS tracking during walks to ensure safety and transparency
  • Integration with fitness eco-systems such as Apple Fitness
  • Providing a secure payment processing system that supports credit/debit cards and popular digital wallets (for pro features)
  • Encouraging community engagement through forums, local event listings, and more.

AUDIENCE PROFILE

Demographics
  • Age: 16 – 45
  • Gender: Any
  • Ethnicity: Any
  • Income: Any
Socio-Economic Status
  • ACORN Type: Community-Building or Health & Wellness
  • Education: Any
  • Status: Middle to Upper Class
Psychographics
  • Values: Propritising health and wellbeing of themselves and pet(s)
  • Attitudes: Open to including technology in their daily life
  • Lifestyle: Active or want to be active dog owners or busy people
  • Interests: Pet care, socialising
  • 4C’s (Consumer Characteristics): Conscientious and organized, ensuring their pets’ needs are met. Affluent, with disposable income for pet-related expenses. Connected, using technology to stay informed and engaged with their community. Time-constrained, seeking efficient solutions for pet care and exercise
Geo-demographics
  • Area type: Suburban or urban areas with easy access to parks, green spaces, and paths suitable for walking dogs.

User Personas

Cleor Tealeaf

Age: 40

Location: Manchester

Occupation: Marketing Manager

Needs: Easy scheduling, GPS tracking

Goals: Efficient dog walks

Gerald Badoo

Age: 60

Location: Bolton

Occupation: Retired Teacher

Needs: Large font size, simple interface

Goals: Keep track of dog’s health

Questionaire Response

Contextual Research

Colour Theory

Burnt Sienna

Mood Associated

  • sorrow
  • relaxation
  • depression

Dark Red

Mood Associated

  • agitation
  • fear
  • sorrow

Coral Red

Mood Associated

  • anxiety
  • frustration
  • excitement

Pale Pink

Mood Associated

  • neutrality
  • friendliness
  • nostalgia

Semiotics

Throughout this project, semiotics have been used, with each illustration having to get a message clearly across. The pros of using semiotics are that they convey messages quickly and effectively regardless of language barriers. 

Planning

Preproduction

Logo

The new logo variations.

Production

Logo

The new logo variations.

EVALUATION

Peer Feedback

Summary

Positive

Negative

Advanced Feedback

“-“

Final valuation

Overall learning outcomes – –

Personal Improvements – –

Future Recommendations – –

Conclusion – –

BIBLIOGRAPHY

RESOURCE SITES USED

Info & more

THANKS FOR SCROLLING!

Review Your Cart
0
Add Coupon Code
Subtotal