Miguel

Party In The Pews

REDESIGN

Original design

The current design of the Part in the Pews is playful and unique, with its bright and bold colour pallet, and bold text, it stands out for sure!

The downsides of this current design is that the text on the poster isn’t accessible or easily legible due to the black text being placed over bright colours, it can make it hard to read and certainly isn’t accessible for the visually impaired, visual hierarchy also isn’t present, making it a hassle to find key information.

Looking at the logo, the layout and format of the font can make it slightly confusing to people on what its actually called, the first time I read this, I read ‘Party Pews’.

Inspiration

The Music Midtown festival used a bold colour scheme which is certainly does it job of attracting attention, along with using a variety of custom illustrations and simple patters makes all of their designs come together nicely and keep it interesting and modular, allowing for assets to be easily manipulated onto other posters and banners along with being used across their merchandise.

The designs are consistent and keep good spacing and visual hierarchy.

The design really stands out to me with the clear to read information that stands out right away with the easy, and 3D logo looks really good, this is a festival that makes me instantly want to buy tickets to.

The downside is whilst it does look pretty, accessibility wasn’t well thought out as visually impaired people may have a hard time reading the posters or other merchandise.

Another downside is that there are loads of colours, so using them to represent the brand can be challenging and won’t resonate with people as well as if a smaller selection of colours was used.

Pattern inspiration

These patterns created are uniform and pleasing, using simple vibrant colours pared with mute colours creates a sense of happiness. These patterns whilst small, when repeated can really do a good job of filling any space they may be used in.

Argumented Reality (AR)

AR is used throughout different industries, originally being for entertainment purposes, AR now plays a pretty important role in many industries simplifying the jobs of many people, from figuring out what network ports are being used for what, to visualise mechanical components of an aircraft to detect issues.

IKEA

Ikea used AR in a very useful way, making the technology more than just for fun, they make it practical and usable for for anyone. Users can try out and see Ikea’s products in their homes without having to go out and buy them, this saves time and money ensuring that the clients buy exactly what they want.

Adobe

Adobe provides industry-standard software for users to experiment and develop in AR, from simple art pieces to full-blown architectural models, all available at their user’s fingertips.

Meta

Meta has allowed users to experience AR is a completely different way, blending together fiction with reality, the Meta Quest 3 headset allows users to explore and mess around with AR objects and scenes within their environment seamlessly and in a very immersive way.

Boeing

Boeing is investing heavily in AR, continuously researching and developing new ways to aid pilots and engineers, from help finding system faults onboard, to training and simulations, Boeing paves the way in making the jobs of aircraft staff easier and more efficient, saving time and money.

Audio

Email sent to band:

  1. How did you meet? 
  2. What inspired your lyrics? 
  3. Where in Manchester are you guys from? 
  4. What is your bands future aspersions? 
  5. Why did you pick the band name (Heavy salad) ?
  6. Where do you see yourselves in the future? 
  7. How do you guys feel about performing in a church? 
  8. Which was your favourite song to produce? 
  9. What age group are you performing to? 
  10. Is there any inspiration to the lyrics in the songs? 
Many thanks, your branding team at TMC City Campus.
Josh Boraham, Liam Grogan, Miguel Declan.

Email received from band:

1.     How did you meet? 

Three of the band met whilst backing a solo artist, when the project ended Lee, Rob and Allan started Heavy Salad and the band grew organically with other friends and musicians.

2.     What inspired your lyrics? 

The cosmic nature of existence is key to all the songs lyrics. We explore life, death and all states in-between.

3.     Where in Manchester are you guys from? 

We are from all over Greater Manchester so roughly Salford, Manchester, Stockport and Oldham with the exception of one member who lives in Yourkshire!

4.     What is your bands future aspersions? 

The band aspires to make music that’s true to us and be creatively free, we’d like to record as much music as possible and take that music onto the live stage.  If we can make some money along the way to help assist the process than that would be a bonus!

5.     Why did you pick the band name (Heavy salad) ?

We just made it up!

6.     Where do you see yourselves in the future? 

Owners of a fine body of creative work.

7.     How do you guys feel about performing in a church? 

The acoustics can be challenging but we are happy to play anywhere!

8.     Which was your favourite song to produce? 

Joggers from Mossley to Malibu Beach was really fun to produce as we did a lot of it in Damon Albar from Blur / Gorillaz studio with Blur’s producer Stephen Street. We learned a lot from him making songs and this one was really fun as there’s lots of vocals and ~Stephen played synth on the end of the song.

9.     What age group are you performing to? 

We perform to all ages, we find that our melodic songs seem to bridge all ages.

10.  Is there any inspiration to the lyrics in the songs?

Nature, magic and what it is to be alive, to make sense of existence.

Lee Heavy Salad