Title
The Brief
I’ve gathered 3 briefs and need to analyse each one, selecting the one that I will be working on for my Final Major Project here at TMC.
Option 1
OVERVIEW
The purpose of this project is to make Spotify a more social platform, creating a sense of community and connecting people through music.
Reasons to not choose this project: The project is solely in creating a social environment within the existing app meaning that redesigns to the original app might have to be done, along with the project also being quite vague in what to do mainly explaining the final goal.
Option 2
OVERVIEW
I will need to create a digital product to entice the younger generation to read The Telegraph and get their news from there, targeting their platform to the younger generation.
I would personally decide to create an app as nearly all people have a phone with the younger generation having a lot of experience with social media often choosing to get their news from platforms such as TikTok in the form of shortform videos, by creating an app, I feel like I’d be able to achieve their goals.
Reasons for not choosing the project: The brief is very vague which may result in not the best final product or areas that might have been missed out.
Option 3 (chosen)
OVERVIEW
I will need to create an app with a minimum of 4 pages that provides pet enthusiasts with information and locations that might help them with pets, providing free for all features along with paywalled features requiring a subscription to be purchased to access the rest of the features.
UAL: brief overview
Who is the audience?
Pet owners looking to better understand their furry friends and expand their knowledge or get easy acess to essentials they might need.
What are the reasons NOT to do the project?
The brief highlights the creation of a poster showcasing the app though my expertiese are within app creation, not poster creation but I am still putting 90% of my focus onto the app including user journeys, personas etc, with the poster being the last step showcasing the app in a desirable image making viewers want to download the app and try it out.
What is the main challenge?
To create a 4 page app education people passionate about pets or pet owners on pet store, vet locations, along with providing an easily accessible information centre where users can learn more about their pets all whilst monetising via a subscription model but also providing free for all features within the app.
Skills needed for this project
Good time management, Experience in User Experience Design and User Interface Design, Ability to create accessible digital experiences, Ability to use prototype software (in my case Figma).
Summary of project
I will need to create an app with a minimum of 4 pages that provides pet enthusiasts with information and locations that might help them with pets, providing free for all features along with paywalled features requiring a subscription to be purchased to access the rest of the features.
Links to future career
I chose this brief because I want to work in as a UX/UI designer specialising in apps and websites so picking this project I thought was the best decision.
Sources of secondary information
Using online sources of already researched information such as statistics, questionnaires, news reports and more.
Sources of primary information
Self research such as going into pet stores, vet clinics or questionnaires.
RESEARCH
BRAND INVENTORY
WHO?
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WHAT?
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WHY?
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HOW?
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TONE
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AUDIENCE PROFILE
Demographics
- Age: –
- Gender: –
- Ethnicity: –
- Income: –
Socio-Economic Status
- ACORN Type: –
- Education: –
- Employment: –
- Occupation: –
Psychographics
- Values: –
- Attitudes: –
- Lifestyle: –
- Interests: –
- 4C’s (Consumer Characteristics): –
Geo-demographics
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User Personas
Cleor Tealeaf
Age: –
Location: –
Occupation: –
Background: –
Eric Gatoo
Age: –
Location: –
Occupation: –
Background: –
Contextual Research
Colour Theory
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Burnt Sienna
Mood Associated
- sorrow
- relaxation
- depression
Dark Red
Mood Associated
- agitation
- fear
- sorrow
Coral Red
Mood Associated
- anxiety
- frustration
- excitement
Pale Pink
Mood Associated
- neutrality
- friendliness
- nostalgia
Semiotics
Throughout this project, semiotics have been used, with each illustration having to get a message clearly across. The pros of using semiotics are that they convey messages quickly and effectively regardless of language barriers.
Preproduction
Logo
The new logo variations.
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Planning
Production
Logo
The new logo variations.
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EVALUATION
Peer Feedback
Summary
Positive
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Negative
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Advanced Feedback
“-“
Final valuation
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Overall learning outcomes – –
Personal Improvements – –
Future Recommendations – –
Conclusion – –
BIBLIOGRAPHY
RESOURCE SITES USED
Info & more
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