The primary objective of this project was to create a new brand for Fatal 5, including a logo and a set of icons. I am confident that I have achieved this goal effectively, as I meticulously refined each deliverable through numerous revisions, utilizing feedback to enhance my skills and learn new techniques.

Overall learning outcomes – This project has greatly expanded my knowledge in icon design, allowing me to understand the importance of layout, visual hierarchy, and readability. Initially, I was unsure about structuring the design of my icons, still trying to figure out the overall size, and consistency. However, through research, trial-and-error, and feedback, I’ve developed a better understanding on how people look at these types of designs and learnt that getting the message across in a quick and visually appealing way was key to making this work.

One of the main challenges faced was conveying the concept of Fatal 5 without relying on words, instead using semiotics. To achieve this, I designed a set of symbols that incorporated rounded corners, gradients, and an overall visually appealing aesthetic while remaining informative, accessible and easy to understand. 

Personal Improvements – This project has allowed me to improve my time management and planning skills, enabling me to allocate more time to crucial aspects of the project, resulting in a more polished final product. While I have made progress in managing my time effectively, there is still room for improvement, I occasionally found myself stressed about interim deadlines and deciding on subsequent tasks. As the project progressed, I felt less anxious, allowing me to focus more on creative aspects and produce designs that I am proud of.

Future Recommendations – In future projects, sometimes need to take a step back and carefully consider the entire scope of work before diving in. Working on multiple areas simultaneously can lead to stress and prevent me from dedicating enough time for each area, resulting in designs that may not meet my expectations. By taking a more methodical approach, I believe I can produce even higher-quality work in the future.

Conclusion – I thoroughly enjoyed working on this Fatal 5 project as it challenged my abilities while also enhancing my skills in icon design. This was a unique opportunity to gain in=depth knowledge in the ways of tackling dangerous driving through digital communication.